Because IDEA Partnerships' business was founded from the base of experience of its principals - William Morlok (Morlok Development Group) and Eva Klein (Eva Klein & Associates), the firm's experience base incorporates the more than two decades of work of those two earlier-founded firms, in addition to projects undertaken directly by IDEA Partnerships since its founding.

Also, for the same reason, IDEA's experience base is broader than real estate development only - encompassing three categories:

• Real Estate Development and Financing
  
  
• Comprehensive Business Plans and Land Plans (for real estate, campus, and economic development strategies)
  
  
• Other Consultations (usually with existing university research/technology parks)